Sustainable fashion has to be emotional, it means that we should give value to what we wear: don't forget it, don't waste it, try to repair it, readjust it to a different use. Who has never had an old sweater that belonged to grandma that we don't want to throw away? When repairing is no longer possible, then we can recycle our garment to give it a new life, a new meaning.
Only 30% of the textile waste produced annually is properly recycled. In addition, if we consider the overproduction problems related to the world of fashion, it is easy to understand recycling is – nowadays – one of the answers. Fashion can be an important driver of the circular economy. We want to be part of it through our knitwear collection as long as we can sustain quality (durability and softness).
Sustainability is paramount to our concept for a while but it isn’t easy to combine quality with low environment impact: we believed doing right by using virgin cashmere till not long ago :(
Ethical and transparent, our regenerated cashmere process takes place in Tuscany, Italy. A soft, warm, natural, biodegradable and durable yarn (in a word: cashmere!) but with a far lower environmental impact. Only the recycling process enables to gather all these qualities thanks to the Italian ‘savoir-faire’ built over generations, and innovation.
Recycling cashmere involves by its large majority the collect of sweaters. Most of them are coming from the UK and USA, due to these market volumes and because of a serious and thorough composition inspection and testing by customs.
Our dyeing process isn’t vegetal but with compliance of the European norm REACH. To know more
Undyed, our heather grey color is the natural color obtained after recycling only grey color cashmere sweaters. Our regenerated cashmere collection is garment-dyed which flips the process around: clothes are knitted first then washed in color. That creates subtle variation in color. Even in a batch of clothes that were garment-dyed together, no style is exactly alike. It gives pieces an authentic, heritage look.
Using only one yarn quality limits the use of unnecessary development and prototypes. 70% of the samples we develop are then manufactured. No waste since we have and we aim to maintain permanent “Essentials” from year to year.
Made in Italy allows a full traceability and transparency at every stage of the process: Collecting, sorting, crushing, spinning, knitting, washing and dyeing. A real circular economy of proximity with all stages operated within a 20km radius.
Innovation results from the combination of the knowhow and the new technologies.
Sorting, stripping, unravelling the cashmere, treating it without damaging the wool by soaking and straightening it before passing it on (to strengthen it with virgin wool if necessary): this recycling and treatment allow us to reduce our ecological footprint. Our production is GRS certified. To know more
Our knitwear is recyclable: “La boucle est bouclée” (the loop is complete)
Our definition of ethical is rather simple: No middleman and proximity to see by ourselves where and how our knitwear is manufactured. Nothing better than going on site to check the working environment, between safety conditions, minimum wages and the health regulations especially nowadays with the covid-19: manufacturing in the E.U implies ‘de facto’ strict regulations. We do have a code of conduct with our Italian partner but it’s worth what it’s worth. Collaboration cannot last long without trust and exchange for place human and environment at the core of our common project.
Does circular economy mean sustainability?
Establishing a circular process in fashion helps to reuse the existing clothes production and in a way, to limit the production of new clothes therefore, we cannot forget chemical materials or natural material but harmful for the environment have to be prohibited. Circularity is a solution but not the solution.
Does circular economy go hand in hand with quality?
Quality and softness were our first requirements for the substitution of virgin cashmere. It took a year of testing and research for validating our choice. We did not want scratchy wool that pills. Regenerated cashmere combines sustainability and quality. But this process is not enough to solve the issue of overproduction.