Unveiling its sustainable knitwear concept for children, moms and more, the brand is rolling out a new logo: b&t
A family affair
Baby Taylor was a label established in 1978 out of a shop located in Paris VIII to clad young children in fashion contemporary.
In 2012, I pick up the story where my mother-in-law left it off. Back to the original values: timeless sophistication with the utmost quality, focusing on knitwear and natural yarns exclusively. Cashmere deservedly met the taste of those who truly valued moderation in luxury. The brand evolves to baby&taylor.
The idea of the hand-embroidered personalization was born an evening by the fireplace repairing my daughter's sweater… It quickly became the brand signature!
That same year 2018, I realise the drawbacks of virgin cashmere plus working with far east Asia. Searching in France (obviously!), I finally found out my graal in Italy, well-known for its knitwear know-how. A 90mns flight from Paris to develop our collections in regenerated cashmere... following a nice pasta meal!