Factory visit in Toscany, Italy

Our daughters are quite aware of our business, attending several tradeshows, seeing me drawing and embroidering, acting as models for our catalogs… But it is the first time to visit a factory and especially, a factory that collect old cashmere sweaters being recycled into new fiber. They can see the whole process until the final new knitted sweaters. A circular process with a low impact on environment, something that speaks to them! I keep explaining we have to rethink our way to dress and our way to create fashion, reason why b&t changed its full concept. How pride and joyful I was introducing them how we create cozy, soft and quality knitwear, viewing all the different stages and meeting stakeholders in a decent working environment.
Well, I cannot say they were very attentive and fully interested in it, instead, playing in the factory warehouse with batch of collected sweaters or hanging in the factory pantry tasting Italian pastry… Fortunately, the eldest quickly became this blog’s official photographer!